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DIY: Determine and Develop Your Audience
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This resource helps determine the audience of a digital campaign. Use this to figure out who the audience is, as well as write a plan for targeted outreach. An example of determining and developing an audience is included. Refer to this document when beginning to reach out to potential supporters and voters for a campaign.
To learn more about digital audiences, check out our course on Digital Campaigning: Your Audience.
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