Chart of Pledge Classifications and Follow Up - National Democratic Training Committee
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Chart of Pledge Classifications and Follow Up

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There are two ways to categorize donation pledges: firmness of commitment and specificity of amount. Firmness determines if a pledge is hard or soft, while specificity indicates whether someone committed to a concrete dollar amount or to a more generic, “something.” To help interpret and categorize these different responses, this resource is a translation chart of pledge classifications and their respective follow-ups.

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Fundraising
Handout
Campaign Staff
Candidate
Donor
Pledge
Tracking

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