Key Field Numbers Workbook

The Key Field Numbers Workbook helps campaigns estimate the number of voters needed to win an election. By using past election data, projections for voter turnout, and an understanding of the voter file, campaigns can calculate their vote goal, base voters, and persuasion universe size. These calculations guide strategies for targeting and persuading voters to ensure success on election day.

To learn more about key field numbers, check out our "VoteBuilder 101" course.