Ladder of Engagement Resolicitation Handout - National Democratic Training Committee
Back to all resources

Ladder of Engagement Resolicitation Handout


The ladder of engagement creates relationships that can be scaled up over time. This has two examples of a donor escalating up the ladder of engagement. The fundraising team cultivates these relationships and keeps people invested in the campaign, in the hopes of earning further financial support. To learn more about ladders of engagement, check out our blog post Political Campaign Fundraising: Donor Relationships.



Campaign Staff
Donor Relationships

Not finding what you’re looking for? Suggest a resource.