Messaging Document Example

A Messaging Document is a vital tool for preparing a candidate to address specific issues during public events like debates, forums, or interviews. It includes talking points, counterpoints, key positions, and responses to potential criticisms or opposing arguments. The example provided outlines Aisha Iqbal’s stance on education reform, helping her campaign ensure she maintains consistent, clear, and persuasive messaging while engaging with voters and the media.

By using this template, a campaign can ensure that the candidate remains consistent, clear, and persuasive when addressing vital topics and engaging with the media.

For more information, check out our course "How to Prepare Your Candidate for a Political Debate."