Messaging Document Example - National Democratic Training Committee
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Messaging Document Example


Messaging documents prepare candidates for public appearances such as debates, forums, or interviews. They are used to prepare candidates to speak on specific issues the campaign anticipates will be discussed. Messaging documents contain information on moderators (or interviewers), opponents, talking points, and counterpoints about specific issues.  This messaging document example outlines the messaging for our sample candidate, Aisha Iqbal’s messaging around education. Use it as a guide to build your own messaging document.  For more information, check out our course How to Prepare Your Candidate for a Political Debate. 



Messaging & Communications
Campaign Staff
Messaging Document

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