Persuasion Script for Campaigns - Walk

This is a part of NDTC’s Canvassing Toolkit, which has sample documents that can be edited and adapted to a campaign. Add a shortcut to this toolkit to your Google Drive, or download all of these documents from the toolkit folder itself.

This sample persuasion script is an essential tool for field volunteers, helping them engage voters with a structured approach while maintaining a personal, conversational tone. It guides volunteers through key questions to determine voter intent, allows for personal storytelling, and includes clear next steps for either persuading undecided voters or thanking supporters. The script also emphasizes note-taking and proper data collection, making it a vital resource for tracking interactions and strengthening campaign outreach.

We’ve also created an annotated persuasion script for sample candidate Aisha Iqbal to explain how this script was created so you can adapt it to your campaign.

To learn more about Field tactics for voter contact and the contents of the Canvassing Toolkit, check out our "Field Tactics" course.