Five Tips For Writing Your Stump Speech
A solid stump speech is one of the most effective tools that you as a candidate have at your disposal. It is defined as a candidate’s standard speech, delivered day after day during a typical …
Tag: campaign message
Choosing the Right Political Office to Run for
You already know that running for office is the best way to make a difference in your community. Making the decision to roll up your sleeves and put yourself out there as a candidate is …
Language Matters: Inclusion in Campaign Messaging
Inclusive messaging creates a sense of belonging within a campaign. Here’s how to promote diversity in your campaign communications.
Creating Campaign Talking Points
Having a clear, consistent message is integral to the success of a political campaign. Good messaging builds a candidate’s reputation and reinforces the campaign brand. As you build a campaign’s messaging, there are specific ideas …
Reaching Voters Through Your Communications Plan
As you embark on a political campaign, you need to write a campaign plan that includes a communications plan. Your communications plan will be a written articulation of your campaign’s message, as well as where, how, …
Power-Building Guide for Local Democratic Leaders
New Year, new you? More like with every new year comes new elections. And as you know, there is no such thing as an off year. This guide of resources helps assess your organization’s power-building efforts …