Five Tips For Writing Your Stump Speech
A solid stump speech is one of the most effective tools that you as a candidate have at your disposal. It is defined as a candidate’s standard speech, delivered day after day during a typical …
Tag: messaging
How Campaigns Can Participate in Juneteenth Celebrations
Juneteenth is a celebration of African American culture and achievements. Here’s how your campaign can commemorate this important holiday.
Branding Matters: Graphic Design and Style Guidance In Politics
In politics, branding matters. Here’s how to create effective content, and build a recognizable brand for your political campaign.
Language Matters: Inclusion in Campaign Messaging
Inclusive messaging creates a sense of belonging within a campaign. Here’s how to promote diversity in your campaign communications.
Six Ways To Improve Your Political Campaign Emails
There are many reasons a campaign’s emails may not achieve their desired goals. Here are six ways to improve your political campaign emails.
Creating Campaign Talking Points
Having a clear, consistent message is integral to the success of a political campaign. Good messaging builds a candidate’s reputation and reinforces the campaign brand. As you build a campaign’s messaging, there are specific ideas …
Three Ways to Effectively Use Yard Signs
Yard signs get a bad wrap among political campaign staffers. Nearly every staffer has a grudge against them. Like clockwork, supporters stop by the campaign office, but when asked if they want to volunteer, donate, …
Reaching Voters Through Your Communications Plan
As you embark on a political campaign, you need to write a campaign plan that includes a communications plan. Your communications plan will be a written articulation of your campaign’s message, as well as where, how, …
Every Campaign Can Learn From Candidate Jessica Katzenmeyer
When starting out, every elected official asks themselves , “Why do I want to run for office? Instead of asking why Jessica Katzenmeyer asked, “How can I serve? Jessica Katzenmeyer is running for Wisconsin State Assembly …