Using VoteBuilder to Create Voter Universes

In order to win, your campaign will need to connect with a lot of voters. Whether you’re convincing them to support your campaign or simply pushing them to the polls on Election Day, knocking on voters’ doors and dialing their phone numbers will be critical. However, as with anything, you’ll need to be strategic about who you contact. This course will show you how to use VoteBuilder, also known as VAN, to effectively target and create lists of voters in your district.

Course Objectives

• Recognize the importance of a data-driven field strategy 

• Identify key voter file data found in VoteBuilder 

• Create a list of your campaign’s base and persuadable voters using VoteBuilder