Using VoteBuilder for Direct Voter Contact

A face-to-face conversation is the most effective way to persuade and turn out voters. For this reason, canvassing (and, to a lesser extent, phone banking) will be a critical part of your campaign’s field program. Thankfully, VoteBuilder is a tool that can help your campaign target voters, cut canvassing turf, and effectively prepare volunteers to engage in direct voter contact. This course will show you how to make the most of VoteBuilder, also known as VAN, to develop cohesive voter contact strategies and track the outcomes of voter interactions.

Course Objectives

• Divide your campaign’s list of persuasion voters into distinct canvassing turfs

• Create canvassing scripts, walking maps, and other resources for your volunteer canvassers

• Identify best practices for entering voter contact data into VoteBuilder

• Use voter contact data to refine lists for phone banking