Running a Persuasion Field Program

The Field team's work during the persuasion phase is crucial to winning your campaign. The more voters you identify and persuade to support your candidate, the closer you'll be to your ultimate goal: winning on Election Day. This course will guide you in building a strong persuasion universe, coordinating voter contact efforts, and understanding how persuasion feeds into your GOTV strategy to secure victory.

Course Objectives:

• Define what a persuasion universe is and where it fits into a campaign’s Field plan

• Analyze election history and district demographics to generate your persuasion universe

• Develop a layered approach to direct voter contact in your

  campaign's

  persuasion program

• Explain the symbiotic relationship between the persuasion and GOTV phases