Understanding the Role of a Campaign Digital Team

Digital should be integral to every campaign strategy, from managing email programs to spreading the candidate’s message through social media; and a successful campaign requires more than a single volunteer or staffer, but an entire unit. Accordingly, this course will introduce the core roles and responsibilities of an effective and cohesive Digital team.

Course Objectives

• Identify the primary roles of a Digital team on a campaign

• Discuss common responsibilities of Digital campaign staff

• Explain the difference between the Communications and Digital teams

• Utilize common tools used by Digital team to create and deliver content