Running a Persuasion Field Program - National Democratic Training Committee Running a Persuasion Field Program

Running a Persuasion Field Program

By Matt Burke
90 min

What You’ll Learn

  • Define what a persuasion universe is and where it fits into a campaign’s Field plan
  • Analyze election history and district demographics to generate a persuasion universe
  • Develop a layered approach to direct voter contact in a persuasion program
  • Understand the relationship between the persuasion and GOTV phases

Before taking this course, please ensure that you have taken the following NDTC courses:

Why This is Important

The work of the Field team during the persuasion phase of a campaign is instrumental to the success of the campaign. Your identified supporters transition to your GOTV universe and help the campaign reach its primary objective — hitting your vote goal on Election Day.

Key Resources

  • County or Precinct Goal Tracker Sample and Template
  • Voter Contact Goals Workbook Sample and Template
  • NDTC Field Plan Template

Related Trainings

  • GOTV — The final phase of your campaign: this course will walk you through the GOTV phase and suggest best practices to mobilize your supporters to get out and vote
  • Writing Voter Contact Scripts — Learn how to write effective scripts for your staff and volunteers that marry social pressure, campaign messaging, and community building language
  • Build a Vote-By-Mail Program for Your Campaign — Adding a Vote-by-Mail program to your field plan will help guide your voters through the absentee voting process in your state to ensure their ballots are mailed on time and will be counted in your election

Matt Burke


Matt Burke joins NDTC as the Instructional Designer for Field and GOTV. Matt is responsible for developing Field and GOTV curriculum that supports local leaders, candidates for office, and campaign staffers. After earning a BA in History from Campbell University, he briefly taught high school history before transitioning to running Field and GOTV programs on electoral campaigns across the nation. In addition to his primary job functions, he's presented at Rootsfest on behalf of NDTC on management best practices and developed a 10-week cohort program to train the next generation of Field Directors. Matt's an avid outdoorsman, having grown up hunting and fishing in southeastern North Carolina.