What You’ll Learn
- Identify the primary roles of a Digital Team on a campaign
- Discuss common responsibilities of Digital campaign staff
- Explain the difference between the Communications and Digital Teams
- Introduce common tools used by Digital Team to create and deliver content
Why This is Important
Take this course to understand the job description of a digital staffer and the tools used in this important campaign role.
Key Resources
- Digital Tools Handout
- Aisha Iqbal’s Digital Plan
- Digital Plan Template
Related Trainings
- Starting a Career in Politics — Whenever you start something new, there can be some anxiety about what you’re getting yourself into. This course will ground you in the realities of what working on a campaign is like, and help you confirm whether this is the right path for you
- Understanding the Democratic Party — You need to understand the Democratic Party if you want to work within it! If your dream is to work on a campaign, this course will help you decide what level of campaign you want to work on (e.g., state representative, U.S. Senate) and who the organizational players are that you might be engaging with to get that job and once you have it
Emily Gittleman
Trainer
Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.