Intro to Volunteer Recruitment and Management - National Democratic Training Committee Recruiting and Managing Volunteers for Political Campaigns

Intro to Volunteer Recruitment and Management

By Stefanie Brown James
90 min
Getting Started

What You’ll Learn

  • Understand how to identify a campaign’s volunteer needs
  • How to identify methods to recruit people to serve as volunteers
  • How to assign common volunteer roles
  • Best practices for conducting effective volunteer training sessions
  • How to hold 1:1 conversations with volunteers and volunteer leaders
  • Methods for organizing volunteer teams
  • How to track volunteer data to keep the campaign on the path to success

Why This is Important

Volunteers are a cornerstone of successful campaigns. Learning to effectively use volunteer energy is crucial — especially if you’re on a tight budget. In this course, you will identify where to find volunteers and how to develop them into the leaders who carry your campaign to victory.

Key Resources

  • Volunteer Needs: Guiding Questions
  • List of Potential Volunteer Roles
  • Volunteer Recruitment Template Spreadsheet
  • Volunteer Tracker: Sample and Templates
  • Volunteer 1:1 Opportunities Worksheet
  • Three Types of 1:1s

Related Trainings

  • Maximizing Your Volunteer Capacity — Expand on the lessons in this course by learning how to build strong and purpose-driven relationships with volunteers. Intention and trust are required to create these types of relationships, so learn how to use 1:1 conversations to assess the capacity of your volunteers and delegate work to support the team
  • Creating A Positive Team Culture — Working on a campaign is one of the toughest jobs out there. Without the right tools, the intense, fast pace of campaigns can lead to burnout. In this course, you will find tools to help you become a better team member and position you to be a supportive leader
  • Field Tactics — When you’re putting your volunteers to work, it’s likely that they’re doing some form of direct voter contact. This course will teach you best practices for training your volunteers on canvassing, phone banking, and text banking

Stefanie Brown James


Co-Founder & Senior Advisor, The Collective PAC

Stefanie Brown James is a master of making the political, personal. As an experienced social entrepreneur, Stefanie is the Co-Founder and Senior Advisor for The Collective—a consortium of political action organizations including The Collective PAC and Collective Future—dedicated to recruiting, training, funding and supporting black candidates to run for office on the local, state and federal level. Founded in August of 2016, The Collective has raised over two million dollars from 13,000+ individual contributions and organizations to support 57 endorsed candidates and launched a national training operation to prepare campaigns to win.

A native of Cleveland, Ohio, Stefanie is also the CEO and Founding Partner of Vestige Strategies, LLC—a Washington, DC based community engagement firm that specializes in grassroots community and civic engagement strategies. In 2012, Stefanie served as the National African American Vote Director for the Obama for America Campaign where she created and managed the national strategy to engage African American leaders and voters to re-elect President Barack Obama, leading to the highest black voter turnout in history.

Formerly the National Field Director and Youth & College Division Director for the NAACP, Stefanie developed and administered the national field organizing strategy for the NAACP’s 2,200 adult branches and youth units in 48 states and the District of Columbia. A strong advocate for women and HBCUs, Stefanie is the Founder of Brown Girls Lead, a leadership development organization for collegiate black women, a member of the Board of Trustees at her alma mater, Howard University and a member of the National Social Action Commission for Delta Sigma Theta Sorority, Inc. But Stefanie’s greatest accomplishment is marrying her best friend and business partner Quentin James and being the mother of two amazing sons, Carter & Elijah.