What You’ll Learn
- How to identify the components of a successful digital organizing program
- How to use online platforms and tactics to connect with volunteers and voters
- How to drive people from online actions to in-person activism
Why This is Important
Using digital organizing tools, tactics, and online platforms, reach and organize people to vote, volunteer, and spread the word about your campaign – from online to campaign headquarters.
Key Resources
- Digital Organizing Guide
Related Trainings
- Distributed Organizing — Build a volunteer network that can organize independently
- Field Tactics — Learn to talk to voters one-on-one and persuade them to support your campaign
- Building Your Volunteer Team — Volunteers are the cornerstone of successful campaigns, and using them effectively is crucial
Joyce Rose-Harris
Trainer
Joyce M. Rose-Harris is an experienced Digital Strategist for political and non-profit organizations. Currently she is part of a non-profit 46 Hope Road with the mission to register BIPOC residents in South Carolina. During the 2020 Presidential Election cycle, she was the Digital Organizing Director for the South Carolina Democratic Party's Coordinated Campaign; and managed digital mobilization strategy & organizing as Digital Director in South Carolina for the Elizabeth Warren Presidential Campaign. Joyce has managed staff & programs for email campaigns, broadcast & peer to peer texting, event building, website content, paid media, online communities, and social media content. She has over 10 years active experience in local & state Democratic parties. Her experience includes 5 presidential campaign cycles in addition to digital she has experience with data, event organizing, web design, and high-donor supporter management. Joyce is also a published poet.