Campaign Event Planning Example
Handout

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Description
This campaign event planning example for our fictional candidate, Aisha Iqbal, illustrates the importance of tailoring events to specific target audiences. By focusing on groups most likely to support the campaign, resources are used efficiently, ensuring time is spent engaging with voters who are already aligned or may be swayed to support the cause. As you plan events, it's crucial to align them with the needs and interests of your audience to maximize impact and foster meaningful connections.
To learn more about campaign events and target audiences, check out our course "Using Social Media Platforms."
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