Leveraging Social Media for Political Campaigns

Different social media platforms excel in different areas — knowing this, you can be strategic when selecting platforms and deciding what to post on them. This course will show you the strengths of each platform and teach you the tactics needed to bring your campaign to victory.

Course Objectives

• Identify the strengths and uses of different social media platforms

• Recognize the different platforms a campaign can use for free and paid social media strategies

• Create effective content for specific platforms