Digital Campaign Plan Example
Handout

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Description
Here’s an example of a digital plan created for NDTC sample candidate Aisha Iqbal. A digital campaign plan outlines key strategies and deliverables to help a campaign reach its goals. It covers social media platforms, digital ad budgets, and targets for fundraising, email growth, and engagement. By defining clear tactics, the plan ensures a cohesive and effective digital outreach strategy.
If interested in learning more about digital plans, check out our course "Planning Your Political Campaign Digital Strategy."
Related Resources
Digital
Engage voters online using social media, email, and digital ads.