Planning Your Digital Strategy

By using data already available to your campaign, you can determine and track the goals your campaign needs to achieve on digital platforms, and use proven methods to explain why your strategies are the right ones. In this course, you’ll take what you’ve learned throughout our digital curriculum and bring it together into a cohesive form — your campaign’s digital plan.

Course Objectives

• Analyze social media and email data to determine digital goals for your political campaign

• Explain and advocate for your digital strategy goals to colleagues or stakeholders

• Create a digital plan that advances your campaign’s goals and helps you win