Introduction to Using Digital Advertising on Your Campaign
30 minutes
Description
More political campaigns than ever are using online platforms to garner support. This course will demystify the lingo of digital advertising and teach you how to evaluate and select the right digital advertising platforms that can help you win.
Course Objectives
Define digital advertising
Explain how digital advertising helps campaigns win
Introduce the platforms your campaign should use to run digital advertising
Digital
Engage voters online using social media, email, and digital ads.
