Buying Digital Ads for Your Campaign
40 minutes
Description
Running a digital advertising campaign isn’t just about creating great content and putting it on Facebook, Google, or another digital advertising platform. Before your campaign starts posting, you’ll need to estimate the costs and returns (fundraising dollars, supporters, IDs, etc.) of your ad strategy. This course can help!
Course Objectives
Estimate the costs of a digital ad program
Develop an effective strategy for purchasing digital ads
Evaluate and improve digital ad examples
Digital
Engage voters online using social media, email, and digital ads.
