Digital Staff Prep
7 Courses
Description
Digital directors build the online voice of the campaign. The role of a digital team is to supplement every goal of the campaign, from contacting voters, raising money, and telling the candidate’s story. These courses will teach the strategy of campaigning online to anyone from a first-time volunteer to experienced social media users.
Learning Plan Outline
7 Courses Courses | 34min Average Time
Course Description
Digital should be integral to every campaign strategy, from managing email programs to spreading the candidate’s message through social media; and a successful campaign requires more than a single volunteer or staffer, but an entire unit. Accordingly, this course will introduce the core roles and responsibilities of an effective and cohesive Digital team.Course ObjectivesIdentify the primary roles of a Digital team on a campaignDiscuss common responsibilities of Digital campaign staffExplain the difference between the Communications and Digital teamsUtilize common tools used by Digital team to create and deliver content
Engage voters online using social media, email, and digital ads.
