Cheat Sheet: Digital Communications and Campaigning Terms

Digital advertising is full of specific terminology that describes various aspects of creating, posting, and purchasing ads. This handout serves as a guide to help you understand the key terms and context used in the online advertising world, making it easier to navigate digital ad strategies for your campaign. By familiarizing yourself with these terms, you'll be better equipped to manage and optimize your digital advertising efforts.

To learn more about digital advertising, check out our course "Introduction to Using Digital Advertising on Your Campaign."