Cheat Sheet: Digital Communications and Campaigning Terms
Handout

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Description
Digital advertising is full of specific terminology that describes various aspects of creating, posting, and purchasing ads. This handout serves as a guide to help you understand the key terms and context used in the online advertising world, making it easier to navigate digital ad strategies for your campaign. By familiarizing yourself with these terms, you'll be better equipped to manage and optimize your digital advertising efforts.
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Digital
Engage voters online using social media, email, and digital ads.