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Digital Campaign Plan Example
A digital campaign plan identifies key digital deliverables and strategies a campaign will use to win. It contains the campaign’s active social media platforms, overarching digital goals, digital tactics used to achieve those goals, digital advertising budget, as well as digital fundraising, email subscriber, and engagement goals for each social media platform. This is an example digital plan created for Aisha Iqbal’s campaign. If interested in learning more about digital plans, check out our course Planning Your Political Campaign Digital Strategy.
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