Campaign Digital Performance Assessment Example

This is an example of a digital performance assessment used to evaluate a campaign's digital effectiveness midway through the Persuasion Phase. The assessment tracks key indicators such as email subscribers, open rates, contributions from email campaigns, page likes, and overall social media engagement. By analyzing these metrics, the campaign can adjust its digital strategies to optimize performance and better reach its target audience.

This example is from our sample candidate Nicole Strong.

To learn more about digital campaigning, check out this course on “Planning Your Digital Strategy.”