Campaign Digital Performance Assessment Example - National Democratic Training Committee
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Campaign Digital Performance Assessment Example


This is an example of a digital performance assessment for a campaign’s digital performance halfway through the Persuasion Phase. A campaign’s digital performance is understood by indicators such as the number of email subscribers, email open rates, total contributions from email, page likes, and general social media statistics.  This example is from our sample candidate Nicole Strong.  To learn more about digital campaigning, check out this course on Planning Your Political Campaign Digital Strategy. 



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