Chart of Pledge Classifications and Follow Up

This chart categorizes pledge responses based on the firmness of the commitment and the specificity of the amount pledged, offering clear guidelines for appropriate follow-up actions. It helps streamline donor interactions by defining the necessary steps for each type of response, from sending emails and letters to confirming donations with follow-up calls. By using this chart, campaign staff can efficiently manage donor engagement and ensure consistent communication throughout the fundraising process.

To learn more about organizing fundraising information, check out our course "NGP Fundraising: Donors, Pledges, and Contributions."