Message Guide Example

A message guide helps ensure the campaign stays on message by outlining the key issues and the candidate's stance on each one. It includes talking points, counterpoints, and strategies for communicating with voters on various topics, such as healthcare, immigration, the economy, gun reform, and the right to choose. This resource serves as a valuable tool for campaign staff and volunteers to maintain consistency in messaging, ensuring that the candidate’s vision and values are clearly communicated to the electorate.

For more information on message guides, check out our course on "How to Write Political Campaign Messaging for Your Candidate."