How to Write Political Campaign Messaging for Your Candidate
45 minutes

Description
Ownership of your political campaign message(s) is at the heart of your work as a communications professional, and your candidate’s story and policy priorities are at the heart of intentionally constructed messages. Campaigns that consistently articulate well-tailored messages and connect to their many audiences will be much more likely to succeed than those that adopt a one-size-fits-all approach to communication. This course will help you write quality, tailored messaging for your candidate and win people to your cause.
Course Objectives
Incorporate your candidate’s voice and story into campaign messaging
Discuss strategies for including other voices in your campaign messaging
Practice drafting effective talking points for events and interviews
Craft a consistent message to create a connection with voters and the media.