How to Prepare Your Candidate for an Interview
30 minutes
Description
As a member of the Communications team, you’ll play a large role in ensuring that your candidate has successful interactions with the media. Before the microphones turn on, you’ll want to ensure that your candidate understands who they’re talking to and which questions they can anticipate. This course can help!
Course Objectives
Conduct research on media professionals
Compile briefing memos to prepare your candidate for interviews
Teach your candidate tactics for pivoting, bridging, and flagging to change the topic
Successfully debrief your candidate’s performance
Communications
Craft a consistent message to create a connection with voters and the media.
