Using Personal Stories on the Campaign Trail

Whether you are campaigning for office, organizing for an issue, or mobilizing your community to vote, your personal stories can be an effective asset when talking one-on-one with voters. The stories of your life experiences reflect your values and priorities, establish authentic connections with your community, and inspire others to action. This course will help you tell compelling stories that motivate your audience to take action.

Course Objectives

• Understand the importance of personal stories on campaigns

• Identify the four parts of personal stories

• Recognize common places to share personal stories

• Practice developing your personal stories