How to Write a Stump Speech

As a candidate, your stump speech is one of the first opportunities you have to introduce yourself to voters — so it’s vital that you capitalize on the moment effectively.  Listeners should walk away from your stump speech with a clear understanding of who you are and the positive impact your positions will have on the community you hope to represent. This course will help you articulate your story and ambitions as a candidate so you can win more voters over to your cause.

Course Objectives

• Explain the purpose of a candidate’s stump speech

• Define the core components of a stump speech 

• Identify strong examples of a candidate stump speech 

• Determine how to tailor and frame a stump speech