How to Craft a Core Political Campaign Message
45 minutes

Description
Before you can start talking to voters and building support, you need to know what you’re going to say to them: you need to develop your core message! A candidate will share their campaign’s message every day on the campaign trail, whether it’s to persuade a constituent to vote for them, recruit a volunteer, or solicit a campaign contribution — so developing the campaign’s core message is one of the first things a candidate should do, and this course can help.
Course Objectives
Develop a clear and concise core message for your campaign
Use storytelling to effectively communicate
Understand what skills are needed to stay on message and how to develop them, whether you’re speaking to a group of supporters, your opponent, or the media
Related Resources
Craft a consistent message to create a connection with voters and the media.