How to Craft a Core Political Campaign Message

Before you can start talking to voters and building support, you need to know what you’re going to say to them: you need to develop your core message! A candidate will share their campaign’s message every day on the campaign trail, whether it’s to persuade a constituent to vote for them, recruit a volunteer, or solicit a campaign contribution — so developing the campaign’s core message is one of the first things a candidate should do, and this course can help.

Course Objectives

• Develop a clear and concise core message for your campaign

  • Use storytelling to effectively communicate

  • Understand what skills are needed to stay on message and how to develop them, whether you’re speaking to a group of supporters, your opponent, or the media