Political Campaign Messaging Worksheet: Find Your Why - National Democratic Training Committee
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Political Campaign Messaging Worksheet: Find Your Why


When developing a core political campaign message, it’s critical to show an audience why you or your candidate have decided to run for office. When voters relate to the motivation behind the policies a campaign wants to enact, it provides them with a sense of trust.  This political campaign messaging worksheet is a series of questions, which can be used to define a candidate’s reason for running. These questions can be filled out by the candidate, possibly with the assistance of campaign staff, and can be revisited throughout the campaign. To learn more about determining the reasons for running, check out our course on How to Craft a Core Political Campaign Message.



Messaging & Communications
Campaign Staff
Local Leader
Core Message

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