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Digital Plan Template
This resource is used by trainees to map their digital plan. This plan helps the campaign set priorities and benchmarks for digital communication, including email, social media, texting programs, and digital ads. A digital plan includes an outline of how and which audiences to target, a review of how to report digital data, and an overview of the digital plan approval process. To learn more about digital plans, check out our course on Planning Your Political Campaign Digital Strategy.
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