This is an annotated email from the Aisha Iqbal campaign asking for completion of a soft-pledge donation. Each of the key components has been highlighted, with a brief explanation or reminder of how or why to include it in the email. Being intentional about wording helps craft higher-quality messages with better outcomes when writing emails to supporters and donors. To learn more about email fundraising, check out our course Thanking & Following Up with Your Donors.
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Soft Pledge Confirmation Email Example
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