Thanking & Following Up with Your Donors

When it comes to raising money, "making the ask" is only half of the battle. In fact, many donors will say they intend to contribute, but it will require some additional legwork from the campaign for those dollars to actually materialize. If your campaign doesn't have a routine system of donor follow up, odds are you're leaving a lot of money on the table. What's more, if you aren't regularly thanking donors once they do give, they probably won't be inclined to support you again. In this course, we’ll show you how to systematize these follow-up and thank-you processes to maximize your revenue and save you loads of time throughout the campaign.

Course Objectives:

• Define the four types of fundraising follow-up

• Systematize a follow-up process to maximize the effectiveness of your fundraising operation

• Write a pledge confirmation email

• Write a fundraising thank you letter