Digital Fundraising

Of the different tactics that campaigns use to raise money, digital fundraising is undoubtedly one of the most important. Your campaign will reach a majority of its constituents through social media and email, substantially increasing the number of donors to your campaign and raising vital small-dollar contributions. With that said, this course serves as an introductory overview to the importance of digital fundraising and the best practices that should guide your Fundraising (and Digital) teams. 

Course Objectives:

• Evaluate the roles of email and social media in your campaign’s fundraising program

• Identify the qualities of successful fundraising emails

  • Develop a systematized and effective email program

  • Create effective social media content that moves people to contribute