Making the Ask

The truth is, you can’t run a successful campaign without help. From donors to volunteers to staff, victory on Election Day will only come with a lot of support. But asking people for help — or, even more so, asking people for money — does not come naturally to most people, or even most candidates. It takes a lot of practice and an intentional attitude to make an effective ask of someone else. By the end of this course, you’ll have the tools you need to overcome any discomfort and ask for what your campaign needs.

Course Objectives

• Develop a positive attitude toward asking for money

• Articulate your credibility and viability as a candidate 

• Identify donors' different motivations for giving

• Recognize the flow of a hard ask

• Practice making effective fundraising asks