Intro to Fundraising

What is political fundraising? Why do you do it, and how is it done? Together, we'll tackle the answers to these questions. This course explores the role of fundraising in your campaign, describes the five common revenue streams used to raise money, outlines how to prioritize donors, and demonstrates how to turn donors into repeat donors.

Course Objectives

• Recognize the importance of fundraising on a political campaign 

• Identify potential donors and understand their motivation to give 

• Recognize the five sources of revenue available to a campaign

• Escalate donors up the ladder of engagement to increase their support of a campaign