Building a List of Supporters with Your Campaign Rolodex

You’re not going to win your election on your own. Successful candidates build a political network of friends, relatives, colleagues, neighbors, and newfound supporters. You can then empower those folks to contribute their time, money, and other resources to your campaign, helping you to meet your different campaign goals and secure a victory on Election Day. In this course, you will learn how to identify and organize a strong list of campaign supporters through a process known as “rolodexing.”

Course Objectives

• Develop a strategy for identifying and organizing potential campaign supporters

• Evaluate your personal networks to create a list of initial campaign donors

• Identify best practices for building new relationships and expanding your campaign's network