Finding New Donors

60 minutes

Finding New Donors

Description

A successful campaign needs a fundraising program that continuously expands to include new donors. Of course, finding these donors takes work on behalf of a Fundraising team. This course will lay out best practices for finding prospective donors, supporting your candidate as they engage new contacts, and escalating supporter involvement as they're brought into the campaign. 

Course Objectives:

  • Identify new donors to expand your campaign's fundraising network

  • Conduct donor research to accurately categorize prospective donors

  • Develop a strategy for maintaining and escalating engagement with new donors