Storybank Example
Handout

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Description
A storybank is a valuable tool for campaigns, providing a collection of real-life stories that highlight key political issues. These stories help candidates connect with voters by showcasing personal experiences that support their platform and values. Storybanks also ensure that candidates stay on message, providing a consistent narrative when speaking to the press or engaging with the public.
To learn more about storybanks, check out our course on "How to Write Political Campaign Messaging for Your Candidate."
Related Resources
Communications
Craft a consistent message to create a connection with voters and the media.