Managing Your Fundraising Data

The most successful campaigns and organizations are data-driven; they use data to plan their tactics and key actions for the future, track progress towards specific goals, and adapt overall strategies. This is especially true of fundraising. Tracking and managing key fundraising data is crucial for the success of your fundraising program. This course reviews the most important data to your campaign’s fundraising program and introduces systems for using it effectively.

Course Objectives

• Use data to build an effective fundraising program 

• Identify key fundraising data and best practices for tracking it

• Utilize different software to effectively manage fundraising data

• Assess data to adapt your fundraising plan