Field Tactics

Field Tactics

About the Course

In this course, you will prepare your campaign to have one-on-one conversations with voters through canvassing (i.e., knocking on voters’ doors) and phone banking (i.e., calling voters). By the end of this course, you will be ready to have these conversations yourself, and train volunteers to do the same.

When to Take This Course

Whether you are just starting to plan your field operation or have been canvassing for weeks, your campaign can implement and benefit from the best practices shared in this course. It will be useful (but not essential) to have a sense of the size and composition of your persuasion universe (i.e., the voters you’re going to contact) prior to taking this course.

Take Aways

By the end of this course, you will be able to:

  • Have a conversation with voters at their doors and over the phone
  • Train a group of volunteers to canvass and phone bank
  • Decide how to best incorporate canvassing and phone banking into your broader field plan
  • Manage canvasses and phone banks
  • Prepare a persuasion script for canvassing and phone banking

By the end of this course, you will have these resources for your campaign:

  • Weekly & Daily Goals Worksheet
  • Sample Canvass & Phone Bank Training Agendas
  • Sample Persuasion Script for Canvassing & Phone Banking
  • Sample Volunteer Sign-In Sheets
  • Sample Volunteer Tally & Check-In Sheets
  • Annotated Walk List for Canvassing
  • Annotated Call List for Phone Banking
  • Key Talking Points Guide for Phone Banking

Sign up and enroll in this course to begin!

Course Instructor

Pavitra Abraham Pavitra Abraham Instructor

A proud Michigan native, Pavitra Abraham is the Director of Live Training and Political Partnerships at the National Democratic Training Committee. She got her start as a field organizer on Barack Obama’s presidential campaign in Michigan, where she first fell in love with organizing. Since then, she has spent time with the National Organization for Women and People for the American Way working to reach women of color across the country through grassroots organizing. Before coming to NDTC, she was the Training Director for Hillary Clinton's presidential campaign in Iowa. Pavitra is a graduate of the University of Michigan with a degree in political science, focusing on American politics and gender studies. In her spare time, she enjoys all reality television, attending the Chicago Symphony, and cheering on Michigan sports. Go Blue!