What You’ll Learn
- The basic functions of the Field team
- Common aspects of a successful Field plan
- Winning tactics for your campaign’s Field program
- How to create your various voter universes
- If you aren’t a Field staffer, you will learn how your work relies on and interacts with Field
Why This is Important
Your campaign’s Field team is the key to victory. Field folks are on the frontlines talking to voters and turning them out to vote, and your campaign’s Field numbers drive every strategy your campaign will develop. No matter your role on a campaign, you’ll interact with the Field team, and you should know the basics of their work and how your work intersects with theirs. If you’re a Field staffer, experienced or even brand new, this course will reinforce the best practices successful Field teams use to win. Field is critical to your campaign’s success, and this course is a high-level overview of this core work and how it impacts all areas of a campaign.
Key Resources
- Annotated Canvass Script
- Annotated Phone Bank Script
- Aisha Iqbal’s Field Plan
- Template Field Plan
Related Trainings
- Field Tactics — Your volunteers are key to your Field efforts, but their training is what makes them successful. Take this course to learn how to train volunteers and manage your canvassing and phone banking efforts
- Targeting Voters — Most campaigns don’t have the time, money, or people to talk to every single eligible voter. You need a targeted approach to voter contact, and this course will help you determine which voters your campaign should communicate with
- Running a Persuasion Field Program — The work of your Field team during the Persuasion phase of the campaign is instrumental to your success. Learn how to create your persuasion universe and develop a layered approach to direct voter contact so you can hit your vote goal on Election Day
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