Intro to Field

Your campaign’s Field team is essential to winning. They engage directly with voters and drive turnout to the polls, influencing every strategy your campaign develops. Regardless of your role on a campaign, you’ll work with the Field team, so it’s important to understand their work and how it connects to yours. This course highlights key best practices for working with the Field team and gives you a clear overview of their impact across the entire campaign.

Course Objectives

• Understand the basic functions of a campaign’s Field team

  • Analyze common aspects of a successful Field plan

  • Develop winning tactics for your campaign’s Field program

  • Identify methods for developing your campaign’s voter universes