Member Recruitment and Retention for Local Democratic Parties - National Democratic Training Committee

Member Recruitment and Retention for Local Democratic Parties

By Allyson Raines
90 min

What You’ll Learn

  • How to develop member recruitment and retention plans
  • How to set and monitor membership goals
  • How to escalate members into leadership
  • How to use strategic partnerships to meet membership goals

Why This is Important

Your organization is only as strong as the people who make up its membership. To build a sustainable progressive ecosystem in your community, you’ll need a plan for recruiting, retaining, and empowering the people who will drive the success of your organization.


  • Local Power Mapping Template
  • Local Party Member Roles and Responsibilities Handout
  • Local Party Field Plan Template

Related Trainings

  • Field Tactics — Talking to voters one-on-one is one of the best tools you have to persuade voters to support you, so you have to make sure you’re doing it right. In this course you’ll learn how to train and manage your volunteers and make your campaign a success
  • Maximizing Your Volunteer Capacity — Building strong and purpose-driven relationships with your volunteers will help you identify who to delegate which tasks to and who is ready for more responsibility. In this course you will learn how to use 1:1 conversations to assess the capacity of your volunteers and delegate work to support the team
  • Strategic Planning and Goal Setting— This course is your one-stop primer for long-term strategic planning and effective organizational goal-setting

Allyson Raines


Allyson Raines joined NDTC in 2019 and is currently serving as the Chief of Staff and Operations. She is responsible for managing strategy and operations for NDTC’s training programs. Allyson believes that organizing and electoral campaigns are transformational experiences. She sees herself first and foremost as a manager and coach developing staffers who center collaborative, human centered political work. After earning her BA in Sociology from the University of Michigan, she started her career as a professional organizer in Detroit, MI with the Harriet Tubman Center for Community Organizing. Her passion for equitable access to healthcare led her to the Planned Parenthood Action Fund where she spent 8 years fighting for reproductive health care. Allyson has managed electoral campaigns on a county and statewide level in North Carolina, Virginia, Pennsylvania, Wisconsin, and Ohio. She lives in Oak Park, IL with her family Michael, Emmett, Elliot, and their princess pup Reggie.